Wildlife S&A

Wildife Strategy and Analysis helps purpose-driven companies articulate and execute their product strategies. Founded by Brendan Sullivan, a veteran of high-growth Silicon Valley companies, Wildlife S&A helps startups get organized and jump start growth. With a background spanning tech, design, and journalism, we solve complex, multimedia problems through research, design, and product roadmapping. 

Contact Wildlife S&A About


Services:


Advising for early- to mid-stage startups on digital product strategy, marketing, and growth. 

Clients:


Portfolio clients span a number of industries, including travel, human resources, gaming, and sports & entertainment.. 

Testimonials:

“In today's ever-evolving world of product strategy, Brendan stands out with a unique combination of creativity, intuition, and precision. His extensive expertise, progressive mindset, and dedication to excellence are unmatched.”

- Peter Jonas, CEO, Thirdwave

“Brendan has fantastic product vision, leadership and communication skills, and his work led directly to the success we are today.”

- Paul English, CEO of Lola, Founder of Kayak








01  Thirdwave

A place for blockchain gamers to discover high quality games. 

Problem: Blockchain is decentralized by design, which leaves gamers to fend for themselves to find great games to play. 

Outcome: Designed and launched Blockheads, a community of gamers to discover great games and  earn crypto rewards.



 Thirdwave

San Francisco, CA

2022-2023


02  Landit

Increasing the success of women and diverse groups in the workplace.

Problem: Careers don’t come with a playbook, leaving many people uncertain about how to develop their career.

Outcome: Helped define and launch Landit 2.0, an interactive expereince offering career coaching and advice via a slick web experience.


 Landit

New York, NY

2019-2020


03 The Culture Trip
Travel that’s good, and makes you feel good

 Problem: Online travel guides had been watered down by second rate travel blogs and pay-walled articles from legacy travel book publishers. 

 Outcome: The Culture Trip inspires people to learn about destinations and book trips through in depth content developed by locals. When their New England content had grown stale, they hired Wildlife S&A to help with their content strategy and write long form articles on culture.


 The Culture Trip

New York, NY

2019


04  TikTok Academy
The official TikTok learning destination for marketers and agencies
Problem: Businesses and advertising agencies were unsure how to use TikTok to promote their business.

Outcome: Wrote and launched TikTok Academy, a 40 course education experience to teach people how to use TikTok for business.  


 Bytedance

New York, NY

2024-2025


05 Channel Marker Brewing

Helping an award winning brewery scale

Problem: One of New England’s best breweries was ready to scale, which meant new employees, new processes, and new equipment.

Outcome: Designed a digital toolset including brew logs, inventory trackers, and employee training documents. Also helped set up distribution strategy to scale demand, all while helping brew great beer.
 Channel Marker

Beverly, MA

2021-2022