Wildlife S&A

Clear Thinking for Wild Ideas

Wildlife Strategy & Analysis (S&A) helps companies bring clarity, momentum, and creativity to their product strategy. Founded by Brendan Sullivan, a veteran of high-growth Silicon Valley teams with a background in tech, design, and journalism. Wildlife S&A blends strategic thinking with hands-on execution.

Whether you're launching a new digital experience, scaling an existing platform, or aligning your marketing and product vision, we help you move from idea to impact through research, design, and go to market strategy. 

Contact Wildlife S&A About Brendan


Services:

- Product marketing & growth strategy

- Product positioning and technical writing

- Product design thinking & interactive storytelling

- Establishing cross-functional processes with product, design, and engineering teams

- Go-to-market strategy and content development


What Clients Say


“Brendan stands out with a unique combination of creativity, intuition, and precision. His expertise and mindset are unmatched.”
— Peter Jonas, CEO, Thirdwave

“Fantastic product vision, leadership and communication. His work directly led to the success we are today.”
— Paul English, CEO of Lola, Founder of Kayak






01  TikTok
TikTok Academy The official TikTok learning destination for marketers and agencies
Problem: Businesses and advertising agencies were unsure how to use TikTok to promote their business.

Outcome: Wrote and launched TikTok Academy, a 40 course education experience to teach people how to use TikTok for business.  Scaled to 100,000  learners in the  first six months of availability.


 Bytedance

New York, NY

2024-2025


02  Thirdwave

A place for blockchain gamers to discover high quality games. 

Problem: Blockchain is decentralized by design, which leaves gamers to fend for themselves to find great games to play. 

Outcome: Designed and launched Blockheads, a community of gamers to discover great games and  earn crypto rewards.



 Thirdwave

San Francisco, CA

2022-2023


03  Landit

Increasing the success of women and diverse groups in the workplace.

Problem: Careers don’t come with a playbook, leaving many people uncertain about how to develop their career.

Outcome: Helped define and launch Landit 2.0, an interactive expereince offering career coaching and advice via a slick web experience.


 Landit

New York, NY

2019-2020


04 The Culture Trip
Travel that’s good, and makes you feel good

 Problem: Online travel guides had been watered down by second rate travel blogs and pay-walled articles from legacy travel book publishers. 

 Outcome: The Culture Trip inspires people to learn about destinations and book trips through in depth content developed by locals. When their New England content had grown stale, they hired Wildlife S&A to help with their content strategy and write long form articles on culture.


 The Culture Trip

New York, NY

2019


05 Channel Marker Brewing

Helping an award winning brewery scale

Problem: One of New England’s best breweries was ready to scale, which meant new employees, new processes, and new equipment.

Outcome: Designed a digital toolset including brew logs, inventory trackers, and employee training documents. Also helped set up distribution strategy to scale demand, all while helping brew great beer.
 Channel Marker

Beverly, MA

2021-2022